Welcome to Prime Alignment Fitness—where strength meets soul, and discipline creates legacy.

We are not just a fitness brand, we’re a movement. Created by husband-and-wife duo Derrick and Dina Rodriguez, Prime Alignment Fitness is rooted in one powerful belief: alignment is the secret to becoming your greatest self.

In a world full of noise, trends, and quick fixes, we’re here to bring focus, direction, and purpose back to your fitness journey. Whether you're starting from scratch or sharpening your edge, our mission is to help you become physically stronger, mentally sharper, and spiritually locked in. We call it living in your prime state—when your body, mind, and spirit are connected and moving in alignment.

This isn’t about just buying gym gear or equipment that sits in the corner. This is about activating something deeper. Every product we offer—from elite workout apparel and full gym systems to supplements, recovery gear, and lifestyle tools—is designed to support real transformation. Not just on the outside, but from within.

This is for the builders, the go-getters, and the future leaders.

It’s about becoming the version of yourself that you already know is in you.

Train in your prime. Live in your prime. Be aligned.